M&C Properties, a subsidiary of M&C Group and Headline Sponsor for the 2017 HABITAT FAIR, made another great appearance with a splendid artwork at the Accra International Conference Center which hosted the main fair from the 11th – 13th 2017, from 8 am -7 pm inclusive.
Starting with Two (2) mini clinics at the Achimota and West Hills Malls for two (2) days at each venue i.e Saturday 24th and Sunday 25th of June 2017. This fair once again brought together players in the housing industry and to build a one-stop shop for home buyers such as corporate executives, young couples and the general public.
The Director for M&C Properties, Mr. Eric Kodi mentioned in his speech that very soon Ghana will boast of unique and affordable housing units that will stand the test of time and plenty enough to put a lot of heads under roofs. He entreated all listeners to take eventful steps and benefit from this innovation which is the saving rod that would be stretched to “pull anyone trapped in the water of unaffordability”.
The Representative of the Minister for Works and Housing, Dr. Theresa Tuffour also mentioned how affordable housing for the average Ghanaian is non-existent therefore the Ministry and Government would like to take steps to see how best to address the situation.
Event turnout was good especially on the last day, where people passed through to get some solutions for their housing problems one way or the other.
The objectives of the fair were to:
- To build more customer base before the main fair
- Build a one-stop shop for home buyers such as corporate executives, young couples and the general public.
- Create a compelling marketing communication for potential home buyers to visit the fair.
- Introduce prospective buyers to the new trends in the building industry.
The Multimedia Group created some awareness to outline the activities of the 2017 edition. LPM spots, announcements on social media, interviews before and during the fair, both on Television and Radio, updates and photos on myjoyonlie.com, together with some selected newspapers.
There were others to make the Fair more competitive with their products to support the builders in areas of housing amenities. M&C Properties prides itself in having several options and products for clients/attendees to choose from for a complete satisfaction.
AUSTEN AIRCONDITIONERS were on display and the representative from Austen UAE, Mr Motaz Alsheik came to Ghana for the first time to participate in the fair.
The next Fair has been scheduled to take place in Kumasi, at the newly built Mall from October 27th to 29th.